CIMMfest was a 3-year-old film and music festival concept in a crowded Chicago lineup. It features 150+ bands and films in one weekend across a variety of venues in one Chicago neighborhood.
The Problem
To become a big-time Chicago institution CIMMfest needed to drive and track digital ticket sales and use that data to help fuel a data-driven strategy to integrate multiple online / offline channels.
Event marketing: this micro-targeted post generated engagement at $.08 per.
The Solution
Matchnode used multiple online and offline platforms including:
- Facebook Interest Ads to micro-target local people who liked all of the bands and movies, as well as similar acts
- Facebook Lookalike audiences using data from previous ticket sales
- Spotify playlists promoted to select audiences on Facebook
- Multiple banner ad networks, the FBX and Twitter to retarget those who didn’t buy initially but had vistied the Cimmfest website
- An integrated street team, hyping offline word-of-mouth, and deal campaigns
