By 2030, we aim to save lives and enhance health by connecting 10 million Americans to trusted health products and services, helping them live longer, healthier, and more fulfilled lives.
Derek Gerberich
Head of Growth at Midi
JP Mallari
Digital Marketing Strategist
Valerie Tanaka
Senior Director, Premium Seating Operations
Tim Huelskamp
Co-Founder / CEO
We are intentional about our core values, using them to hire, make challenging decisions, and on our Thursday huddle we shout out a teammate who we saw represent a core value.

Accountability
Proactively owning results, learning from feedback, and staying committed to transparent communication

Lifelong Learning
Continuously fueling curiosity, sharing knowledge, and investing in collective success

Strategic Growth
Intentionally expanding mindsets, evolving practices, and driving an attitude of abundance

Putting Yourself in Other's Shoes
Consciously anticipating needs, exercising empathy, and striving to understand all perspectives

Accountability
Proactively owning results, learning from feedback, and staying committed to transparent communication

Lifelong Learning
Continuously fueling curiosity, sharing knowledge, and investing in collective success

Strategic Growth
Intentionally expanding mindsets, evolving practices, and driving an attitude of abundance

Putting Yourself in Other's Shoes
Consciously anticipating needs, exercising empathy, and striving to understand all perspectives
From our founding in 2013, we worked out of an office in Chicago’s Loop. Being agile and digital-first, we converted to a distributed, remote team during COVID in 2020.
We re-invest the money we used to spend on office space to travel to quarterly “get togethers.” Locations have included Austin, Lake Tahoe, Washington DC, Chicago, New Orleans, and Camp Wandawega in Wisconsin.
We are a team of digital experts who care deeply about connecting our clients to their customers, while helping each other continuously improve as people and as professionals.
Co-Founders
- Favorite Food: Moe’s Barbeque
- Favorite Movie: Blue Chips
- Favorite Activity: Skiing in Vail
- Favorite Things: my wife + 2 kids, spreading health, our two cavapoos, Chicago sports (Bulls, Sox, Bears!), and riding bikes to Red Rocks.
- Favorite Places: Osa Peninsula, Costa Rica; Georgetown
- Favorite Books: Rational Optimist by Matt Ridley, Breath by James Nestor
Our Team
Marina Carvalho Alves
- Favorite Things: Traveling, sports, painting, drawing, and ice cream!
- Favorite Foods: Brazilian coxinha and pão de queijo
- Favorite Movie: Tarzan
Jess Vogel
- Favorite Activities: Estate Sales, Gardening and Family Time
- Favorite Restaurant: Le Grand Kitchen in Norfolk, VA
- Favorite Movie: When Harry Met Sally
Roxanne Dacuma
- Favorite TV Shows: Fleabag, Bojack Horseman, Stranger Things
- Favorite Food: pizza!
- Favorite Things: Reading, Playing Animal Crossing, Movie nights
Glen Martinez
- Favorite Food: Pizza
- Favorite Movie: Lion King (knows every line)
- Favorite Band: Sleeping with Sirens
Sam Matthews
- Favorite Teams: JMU Dukes and The New York Yankees
- Favorite Song: Vienna by Billy Joel
- Favorite TV Shows: Suits, The Office, and How I Met Your Mother
Michael Beery
- Favorite Movie: Rush Hour
- Favorite Team: Golden State Warriors
- Former Talent: D1 Sprinter
Dee Medina
- Favorite Activity: Performing Arts, Singing, Song Writing, Concerts, Star Gazing, Camping/Hiking
- Favorite Bands: Coldplay, Incubus, Red Hot Chili Peppers, Dream Theatre, Nsync
- Favorite Foods: Almond nuts, Kare-Kare
Val Panesa
- Favorite Movie: Wall-E
- Favorite Song: About You – The 1975
- Favorite Book: The Metamorphosis – Franz Kafka
Ika Gabor
- Favorite Hobby: Cycling / Wall Climbing
-
Favorite Song: Mayonaise by The Smashing Pumpkins
- Favorite Book: Necronomicon by H.P. Lovecraft
Benjamin Cao
- Favorite activities: Lake days with my wife and dog, snowboarding, playing saxophone and piano
-
Favorite restaurant: Sushi Murakami Jiro
- Favorite movie: Reservoir Dogs
Derrick Huff
- Favorite Activities: Outdoor adventures with my family
- Favorite Movies: Star Wars and Marvel Movies
- Fun fact: I coach my daughter's basketball and softball teams
Breno Ramos
- Favorite Activity: Family time and play with my daughter, sports like beach tennis and soccer and walk with my dog.
- Favorite Song: Speed of sound (Coldplay) - because my daughter was born listening this song.
- Favorite Food: Barbecue and Wine
Lucas Braz
-
Favorite Food: Brazilian Feijoada
- Favorite TV Show: This is Us and Fleabag
- Favorite Book: The Girl with the Dragon Tattoo
Daniela Gutierrez
-
Favorite Activities: Tennis, photography, and skiing with my family
- Favorite TV Shows: Reacher, Brooklyn Nine-Nine, and Severance
- Favorite Song: Sultans of Swing by Dire Straits
Hannah Hartness
- Favorite Hobby: Cooking / Baking
- Favorite Team: UNC Charlotte 49ers
- Favorite Band: Fleetwood Mac
Layla Rapp
- Favorite Food: Rocky Road Ice Cream
- Favorite TV Show: Adventure Time
- Favorite Band: Gorillaz
TJ Fabis
- Favorite Activities: Soccer, Gym, Standup Paddle Boarding
- Favorite Team: Arsenal Gunners
- Favorite Book: Dune
Gonzalo Mariño
- Favorite Activities: Football and squash
- Favorite Movie: Children of Men
- Favorite Food: Empanadas
Vicky Zubiaurre
- Favorite Activities: Crochet, Watching Football, Flipping Furniture
- Favorite Movie: Mulán
- Favorite Band: Green Day + Iron Maiden
Luciano Dagna
- Favorite activity: Golf
- Favorite food: Argentinian Asado
- Favorite tv show: Ted Lasso
David Shelton
- Favorite Activities: Sports especially Basketball, Baseball, Golf and Tennis
- Favorite team - Philadelphia Eagles
- Favorite band - The Strokes
Jeremy Hoders
- Favorite Movie: The Big Lebowski
- Favorite Team: Chicago Cubs & Bears
- Fun Fact: College D1 Diver
Teammates
- Fav things: Painting, Playing basketball with my daughter, Cooking and Baking.
- Favorite TV series: The Mentalist.
- Favorite food: Goan fish curry with rice.
- Favorite team: Michigan
- Favorite thing to do: ski with my younger son
- Favorite Music: The Smiths
- Favorite Team: Ohio State Buckeyes
- Favorite Player: Chad Ocho Cinco, Joe Burrow





