Performance Marketing for Digital Health: Accelerating a Healthier US Population

Digital health is complex, fragmented, and rapidly evolving. You need a partner who understands the nuances to drive real patient growth and achieve your mission.

Delivering Results to Clients Like

There’s no way we could grow at the rate we are or achieve the CAC we have without them.

Bicycle Health is a rocket ship…we need to get the word out in a cost-effective way. I don’t know any company that can do that better than Matchnode.

Nathan Purpura

VP of Marketing and Growth

We Act as Your Strategic Partner by Adding to Your Team’s Bandwidth

(when consolidated ad account structures scale best)

Need help with team bandwidth, digital expertise, or marketing strategy? We're here to help, providing guidance, creative solutions, and technical expertise to tackle your marketing challenges.

We Manage State-By-State Fragmentation

(when consolidated ad account structures scale best)

We Manage State-By-State Fragmentation

(when consolidated ad account structures scale best)

Reasons why digital health campaigns often fragment by state:

See the Results With Our Client Happify Health

Before Matchnode, Happify was struggling with an untenable $2000 patient acquisition cost for the pregnancy Medicaid product.

$2000

untenable patient
acquisition cost

Before Matchnode, Happify was struggling with an untenable $2000 patient acquisition cost for the pregnancy Medicaid product.

$150

cost per acquisition

Matchnode worked with Happify to design a full funnel performance test, and generated people looking for help with their pregnancies at $150 cost per acquisition.

As a result, Happify was able to successfully sell the program into Blue Cross NC.

purchased the program

As a result, Happify was able to successfully sell the program into Blue Cross NC.

We Match Supply and Demand for Appointments in the Next 3-4 Days

Often we optimize for new patient appointments, and can manage ‘show rates’ in collaboration with your team. Research indicates that no-show rates spike if the appointment is more than 4 days out, and so we optimize to fill as many appointment slots as possible in the coming 3-4 days.

See the Results

Bicycle Health Case study

Meta Lead Volume

(without pixel tracking)

15-20%

Lower Cost Per Lead

Scaled Creative Testing via Proprietary Software

We built our own software that connects each creative asset to its performance.

The outcome: lower cost per patient, enhanced communication, and improved creative strategy ⚡.

Scaled Creative Testing via Proprietary Software

We Understand HIPAA,PHI Regulations, Data Security, and MoreA

We Understand HIPAA,PHI Regulations, Data Security, and More

We collaborate with your legal team to assure full compliance with HIPAA and PHI protection while maximizing the tools available in the ad platforms. Some digital health clients use marketing pixels, while others don’t. Our Conversion API and other tracking implementations will pass final approval from your legal and compliance teams.