CIMMfest was a 3-year-old film and music festival concept in a crowded Chicago lineup. It features 150+ bands and films in one weekend across a variety of venues in one Chicago neighborhood.

The Problem

To become a big-time Chicago institution CIMMfest needed to drive and track digital ticket sales and use that data to help fuel a data-driven strategy to integrate multiple online / offline channels.

Event marketing: this micro-targeted post generated engagement at $.08 per.  

Growing & Integrating Online Sales for a Single-Weekend Festival with 150+ Events

The Solution

Matchnode used multiple online and offline platforms including:

  • Facebook Interest Ads to micro-target local people who liked all of the bands and movies, as well as similar acts
  • Facebook Lookalike audiences using data from previous ticket sales
  • Spotify playlists promoted to select audiences on Facebook
  • Multiple banner ad networks, the FBX and Twitter to retarget those who didn’t buy initially but had vistied the Cimmfest website
  • An integrated street team, hyping offline word-of-mouth, and deal campaigns

 The Result

Overall sales increased 36% in year 4, and 54% year 5 via integrated multi-channel campaigns

Josh Chicoine  CIMMfest founder & fest director

"Strategic thinkers with clear, thoughtful communication from the inception and planning stages all the way through to activation and follow-up."

Josh Chicoine CIMMfest founder & fest director

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