Maximize Your ROI With Google Ads Optimization
Our conversion-focused approach to Google Ads helps established brands scale their reach and improve sales for greater profitability.
Matchnode: Your Strategic Growth Partner
Google Ad Services
Your Google Ads Package
Search
With extensive keyword research, complex ad group structuring, and click-worthy ad copy creation, we have a decade of expertise in the SEM space to take your campaigns to the next level.
YouTube
In 2022, online videos made up more than 82% of all consumer internet traffic. That’s why adding video to your marketing funnel is no longer a nice to have – it’s a must.
Display
Display placements complement search as part of a full-funnel marketing approach. We take the brand assets you have on hand to create ads that drive awareness and mid-funnel conversions.
Shopping
Two-thirds of all paid clicks on Google go to product listing ads. We unlock the power of Shopping campaigns by honing in on your product feed and the attributes needed to fuel higher ROAS.
Performance Max
This new advertising system accesses all of Google’s inventory including search, YouTube, display, G-mail, and more – all in one campaign. We’re leaning into this as Google shifts more and more to automation.
Analytics
Your ad dollars are useless if you’re not tracking them back to a specific set of KPIs. We set up conversion tracking and craft custom reporting dashboards to monitor & optimize toward these goals.
Traditionally, businesses have used Google to harvest demand for their product or service. A business selling a product could pay Google a relatively small price to jump ahead of the organic rankings and appear at the top of search results. As competition for these top spots increased, Google began to launch new updates like Shopping, Location Extensions, and Lead Forms designed to bring more value to advertisers. The original auction process of a set bid for a keyword click also evolved into more sophisticated bidding like target ROAS and target cost per acquisition.
In the last few years, Google has expanded its role of harvesting demand to also generating demand. The Google Display Network, YouTube, Gmail and Discover placements are becoming a key link to the core search product.
The Matchnode team is an expert at finding which Google products best fit your business, running ROI positive campaigns and creating assets that are needed to be successful on the platform.
In addition to managing your Google campaigns, we also provide analytical reports that help measure success across campaigns. These cover metrics such as:
- Click-through rate (CTR)
- Cost per click (CPC)
- Impression share
- Cost per conversion
- Return on ad spend (ROAS)
Wondering if your Google Ads campaigns are set up for success? Reach out for a free account audit.
“While we may have been satisfied with a 3X or 4X ROAS, Matchnode just kept optimizing and never let up. They truly care about our business and want us to succeed.”
Google Ads deliver an 8:1 return on investment
(Google)
65% of people click on search ads when making purchases
(The Social Shepard)