We blew our goal way out of the water...this was our first time putting some budget behind digital marketing and with no major changes to our site it generated our highest month ever with Matchnode's support.
Dabble
Using digital channels to reach new audiences and reengage old ones
The Problem
Dabble is in the ultra competitive online space of offering cool, unique experiences offline in the real world. As a relatively new company, Dabble needed help getting more exposure and introducing itself to the cities it operates in. Organic and word of mouth traffic could only get them so far, so they turned to Matchnode to improve their online presence through digital marketing.
Our Campaign Tactics
1. Facebook Multi Product Ads
Multi Product ads introduced potential customers to various types of classes they could discover on Dabble, leading to an increase in website visitors and conversions.
2. Custom Audiences and Retargeting
By analyzing their data, we were able to find similar audiences that Dabble hadn’t yet reached, increasing their user base and expanding the pie. We also took advantage of retargeting past customers to show them new classes that they would like in the future.
3. Search Ads
With Google AdWords, we wanted to reach the potential customers that were explicitly searching for classes that Dabble offers to its members.
The Solution
Over the course of months, Matchnode created multichannel online campaigns to drive new users to discover Dabble and previous customers to make another purchase:
- An initial digital campaign used Facebook Ads to geotarget Dabble’s most promising markets
- Next we used Multi Product ads to introduce potential customers to the different kinds of Dabble classes
- Using Facebook Audience Insights, we narrowed down the the target market based on interest. We also used Retargeting to show past customers the newest course offerings
- Grew Dabble’s month traffic and increased the amount of purchases per week
The Result
On a weekly basis, Dabble’s sales greatly surpassed the costs of campaigns.
- Monthly ticket purchases doubled in the month after setting up Facebook Ads
- Established ROI in real-time
- 50% increase in weekly website visitors
- Proved lifetime value of customers who make repeat purchases
