Digital PR has become increasingly crucial in today’s digital landscape, and having former journalists on your team can provide unique benefits. Here’s why your digital PR team should include former journalists:

  1. Strong storytelling skills: Former journalists excel in crafting compelling narratives that resonate with the target audience. They can create engaging content that captures the attention of journalists and influencers.
  2. Media relations expertise: Journalists understand how the media operates; they have established connections and insights that can help secure media coverage and build relationships with journalists.
  3. Effective pitching: Journalists have experience in writing persuasive pitches that cut through the noise and resonate with journalists and editors. Their expertise can increase the chances of achieving media coverage.
  4. Research and analysis skills: Former journalists are skilled researchers who can uncover valuable data and craft stories based on relevant and accurate information.
  5. Crisis management capabilities: Handling crises is a core skill of journalists. Former journalists can navigate sensitive situations, manage communication effectively, and control the narrative during PR crises.