credit to Kate Lewis for the Bulls’ Artist Series hat design
UPDATE: read about the Bulls and Matchnode’s success together (72% improvement in Return on Ad Spend (ROAS) versus previous year) in the case study.
Matchnode In New Relationship With The Chicago Bulls To Help Maximize Digital Advertising Impact
Matchnode, a Chicago digital advertising agency, announced today a new relationship with the Chicago Bulls in which they will help the NBA franchise with their digital advertising strategy, specifically driving ticket sales and promoting Youth Hoops camps for the 2019-2020 season.
CHICAGO, May 23, 2019 /PRNewswire-PRWeb/ — Matchnode, a Chicago digital advertising agency, announced today a new relationship with the Chicago Bulls in which they will help the NBA franchise with their digital advertising strategy, specifically driving ticket sales and promoting Youth Hoops camps for the 2019-2020 season.
Chris Madden, Co-Founder at Matchnode said “We’re very excited to work with the Bulls to drive ticket sales for the upcoming season. We are proud to be working with a team that means so much to Chicagoans and to basketball fans all around the world.”
“Our ROI-driven digital strategy uses people-based targeting solutions to drive incremental ticket sales for both season ticket and single-game campaigns. We can’t wait to see the results next season as the Bulls’ investment in paid digital strategy aligns perfectly with the rise of an exciting young core of players on the court.”
The Chicago Bulls and Matchnode came together after the Bulls organization was looking for a Chicago-based, direct response digital ad agency, who that could work as an extension of their team, had in-house custom data and reporting tools, possessed a deep knowledge of the NBA, and showed a passion for the Chicago Bulls brand.
Matchnode also has a long track record as an agency that works with established brands making the shift to digital. The Chicago Bulls relationship is a natural next step in Matchnode’s leadership in helping organizations use digital advertising and strategy to grow sales.
“Our tactics help generate demand for organizations looking for digital growth opportunities, so we look to be highly efficient with ROI while also driving volume.” said Madden. “We are laser focused on the person on the other side of the ad, in this case Bulls fans considering investing their hard- earned money in support of the team and a great NBA experience at the United Center with friends and family.”
About MATCHNODE
Matchnode is a Chicago-based digital advertising agency that specializes in paid social. We believe that paid social and digital ads have the clearest attribution of return on ad spend across all marketing channels, and that it requires specialists. Our clients say that we clearly communicate and develop understanding of return on ad spend (ROAS), implement bleeding edge tactics and tests as a Facebook Marketing Preferred Partner, and create engaging content for paid promotion that our client’s customer wants to see. In addition to the Chicago Bulls, some past/current clients are LendingTree, Byline Bank, Indiana University, and New Balance Chicago.
UPDATE: read about the Bulls and Matchnode’s success together (72% improvement in Return on Ad Spend (ROAS) versus previous year) in the case study.
