Amazon marketing advertising has become increasingly important for businesses looking to increase their visibility and sales on the platform. Here are the basics of Amazon marketing advertising that every seller should know:

  1. Sponsored Products: Sponsored Products are ads that promote individual product listings on Amazon. These ads appear in search results and on product detail pages, increasing the visibility of your products to potential customers.
  2. Sponsored Brands: Sponsored Brands, previously known as Headline Search Ads, allow you to showcase your brand and multiple products to customers. These ads appear at the top of search results, driving brand awareness and traffic to your store.
  3. Sponsored Display: Sponsored Display ads help you target and reach customers as they browse Amazon. These ads can appear on product detail pages, below search results, or even off-Amazon through Amazon Advertising’s network of third-party sites and apps.
  4. Amazon DSP: Amazon Demand-Side Platform (DSP) offers advanced programmatic advertising capabilities to target users both on and off Amazon. This allows sellers to reach a wider audience and increase brand awareness.
  5. A+ Content: A+ Content, also known as Enhanced Brand Content or EBC, allows sellers to create visually appealing and informative product detail pages. This helps to differentiate your brand and products, increasing customer engagement and conversion rates.
  6. Video Advertising: Amazon Video Advertising enables sellers to engage customers with video content on product detail pages. Video ads can help showcase product features, share tutorials, or captivate audiences with compelling storytelling.
  7. Sponsored Display Audiences: Sponsored Display Audiences utilize Amazon’s proprietary data to target specific audiences based on their shopping behaviors and interests. This feature allows sellers to reach highly relevant and engaged potential customers.

While these are the basic advertising options available on Amazon, it is important to continually optimize and refine your campaigns based on performance data and customer insights. By leveraging Amazon’s advertising tools effectively, you can significantly boost your sales and grow your business on the platform.