Our new white paper, “Why Digital Channel Marketing Benefits Traditional Media Buyers,” explores:
- Reasons why digital platforms offer marketers value.
- Why Facebook and Google dominate the current digital market.
- What the future looks like regarding market share among the major players and what that means for media buyers.
- The opportunities in mobile to reach new consumers.
- What is paid social and what are its benefits.
- How precision targeting and retargeting are changing the game for brands.
- The role market insights play in paid social.