Paid Twitter, Pinterest and LinkedIn Marketing Strategy

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Paid Twitter, Pinterest and LinkedIn Marketing Strategy

Maximizing your Twitter marketing strategy

Twitter’s audience includes social influencers, journalists and celebrities. Users can target their ad campaign to people who follow certain Twitter accounts or keywords/interests that are mentioned in conversations that take place on the platform. A Twitter social media-marketing plan should include tweeting often, responding to comments and posting visuals.

How do you optimize your business for Twitter?

  • Make your business recognizable with a clear logo and header image.
  • Add your location to align with your audience.
  • Allow users to send a direct message to encourage engagement.

Creating a Twitter ad campaign

  • Use relevant keywords and hashtags – remember there is a 280-character limit per Tweet.
  • Include a link to your website.
  • Analyze data and pause underperforming Twitter campaigns.
How do you optimize your business for Twitter? Make your business recognizable with a clear logo and header image. Add your location to align with your audience. Allow users to send a direct message to encourage engagement. Creating a Twitter ad campaign Use relevant keywords and hashtags – remember there is a 280-character limit per Tweet. Include a link to your website. Analyze data and pause underperforming Twitter campaigns.

Creating an effective Pinterest marketing strategy

People turn to Pinterest for inspiration. Many users are planning activities such as a vacation, special event, holiday dinner or home renovation. Form a Pinterest campaign that will engage users.

  • Pin attractive content and pin consistently.
  • Join community boards to broaden your audience.
  • Use Pinterest Analytics to track how important a Pin can be.
  • “Rich pins” can automatically update information like pricing and reviews.

How to target a Pinterest audience

Pinterest offers several targeting options to help businesses find the right audience. Choose from targeting relevant keywords and interests, retargeting custom audiences based on website visitors and customer lists, and prospecting “actalike” audiences (people who “act like” a brand’s existing customers).

Creating an effective Pinterest marketing strategy People turn to Pinterest for inspiration. Many users are planning activities such as a vacation, special event, holiday dinner or home renovation. Form a Pinterest campaign that will engage users. Pin attractive content and pin consistently. Join community boards to broaden your audience. Use Pinterest Analytics to track how important a Pin can be. “Rich pins” can automatically update information like pricing and reviews. How to target a Pinterest audience Pinterest offers several targeting options to help businesses find the right audience. Choose from targeting relevant keywords and interests, retargeting custom audiences based on website visitors and customer lists, and prospecting “actalike” audiences (people who “act like” a brand’s existing customers).

How effective is LinkedIn marketing?

The professional networking platform’s users include many decision-makers seeking information. This forms a large potential customer base for a LinkedIn marketing strategy. LinkedIn campaigns also are effective at generating B2B leads.

How to create an ad strategy on LinkedIn

LinkedIn offers Campaign Manager as an advertising platform. Businesses can choose an audience based on criteria such as job title, industry type or personal interests. The ad creative should be eye-catching and visual, while the ad copy should be short, simple, and relevant to your audience. It’s important to check your campaigns in Campaign Manager and consider making targeting or creative tweaks based on performance. 

 

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