Not just More Traffic
The Right Paid Social Traffic for your Business:
Mobile marketing is the key to reaching your audience when they are on the go and should be an important part of your digital marketing strategy. Landing pages need to be formatted specifically for a mobile marketing campaign, as desktop designs are not conducive to the mobile marketing format.
In general, all paid social ads need to be optimized for mobile-first. People are shifting away from their desktops and converting on mobile devices.
A mobile audience may quickly scroll through content and be more distracted than at-home internet users. Hence, a mobile marketing strategy should include keeping headlines and ads short and to the point. Remember to use “thumb-stopping” images and videos that stand out in the feed. Make sure your creative is captivating and eye-catching to your target audience – you want them to stop scrolling when they come across your ad.
Most Facebook mobile ads are at the top of the funnel. They often fuel “demand generation,” introducing a new product or brand to a consumer. Video ads tend to keep users’ attention longer. Include links to mobile-friendly landing pages so people can learn more about your business’ product or service.
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