The Dana Crypto Show
[2:20] Introduction to The Dana Crypto Show
[4:10] Introduction to Chris Madden, Matchnode, and Seabums
[7:02] Digital Way Forward for Different Businesses
[9:47] Seabums: NFTs, Metaverse, Bitcoin, and Digital Ads
[19:13] How Businesses can use Web3 to Grow
[26:30] Wrap up and closing
In this episode of The Dana Crypto Show, Chris Madden gave his insight into the NFT and Crypto world from the eyes of a digital marketing agency like Matchnode.
With everything going digital in the marketing space, what makes Matchnode different? Different businesses require a specific needs. Matchnode helps businesses achieve their goals through creative, technical, and strategic approach to stay on top of trend in terms of social media campaigns through paid ads and organic social. Chris and the Matchnode team have worked on digital ad campaigns for the Chicago Bulls, Chicago Blackhawks, LendingTree, Indiana University, and New Balance, to name a few. With times rapidly changing, agencies like Matchnode could help businesses focus on what they do.
Talking about NFTs, Chris created Seabums, an NFT project that is focused on improving ocean health. Seabums as a community donated over $140,000 to ocean charities so far, and is regularly doing beach clean-up for their cause. With the NFT market is taking off quickly, but also have been cooling off lately, Chris explained that this most likely happened because of the excitement on how technology is progressing, and he believed that what is happening with NFTs currently will build the foundation of what is to come.
Matchnode, with the future in mind now that the agency has been running for a decade, is looking into possibilities of strategic growth and keen on rooms of improvement. A digital marketing agency like Matchnode also helps greatly with how small and medium-sized businesses can use Web3 to grow and engage community. Whatever brand or creativity a business has, Web3 can be used for programs to highlight their brand and better connect to market and customers. Chris also talked about the new app “Threads”, where it enabled businesses to move their followers/customers from one product to another as a decentralized social network. This is something the digital marketing anticipates and is keen at observing for the days to come.
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