Google Adwords

ADVERTISING ONLINE BY GOOGLE WITH PAID SEARCH

Google’s core ad platform allows you to generate traffic to your website, but many websites don’t truly optimize campaigns.

  • Run campaigns on the search network via: banners on the display network,  videos on YouTube, and  remarketing.
  • AdWords campaigns tend to fulfill demand. A mature platform can be highly competitive and changes frequently (see Adwords enhanced campaigns). Read this very helpful KISSmetrics post on How to Create a Profitable Adwords Campaign (From Scratch).

SEARCH

MAXIMIZING PAID SEARCH WITH GOOGLE AND BING

Almost every business uses paid search, but are you maximizing you results? Do you have:

  • Separate, exact phrase and broad match campaigns?
  • High impression share as a result of optimized bids and high quality scores?
  • Campaigns running on BOTH major search networks? (Don’t forget BING does have significant market share).

DISPLAY

DISPLAYING ADS USING GOOGLE TO INCREASE WEB TRAFFIC

Take the power of Google AdWords to the rest of the web:

  • Create display ads in multiple formats: text, image, interactive, or video ads.
  • Place ads targeting content and the audience you are seeking.
  • Retain the same ROI-focused campaigns offered in PPC Search campaigns.

REMARKETING

CREATING RETARGETING ADS TO GENERATE MORE TRAFFIC

Converting web traffic can be hard, especially in today’s fast paced world where a lot of web traffic comes from mobile devices. Many consumers find websites but just don’t have the time to pull out a credit card or enter their email address. That’s why Google, Facebook and third party sites offer the ability for you to Remarket (or Retarget) your website visitors.

  • Conversion Tracking including, “View Through Conversions,” track all the clicks back to your site.
  • Present news prodcuts or special news like a clearance sale.
  • Retarget specific audiences based on demographics or behavior.

YOUTUBE

OPTIMIZING YOUR YOUTUBE MARKETING STRATEGY

YouTube is a massive and growing traffic channel with low competition:

  • While Google Adwords for search is very competitive with high costs per click, YouTube has far less competition.
  • YouTube offers advanced analytics, comparatively low cost traffic, solid targeting and multiple video ad formats.
  • Check out KISSmetrics 2013  YouTube Marketing Guide.

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