Performance Marketing Specializing in Digital Health

We help digital health companies drive a pivotal shift from reactive sick care to proactive health care, maximizing every dollar and behavioral change for a healthier future.

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We help digital health companies with performance marketing by delivering a full funnel approach in a boutique, integrated style built to handle complex needs

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There’s no way we could grow at the rate we are or achieve the CAC we have without them.

Bicycle Health is a rocket ship…we need to get the word out in a cost-effective way. I don’t know any company that can do that better than Matchnode.

Nathan Purpura

VP of Marketing and Growth

We match supply and demand for appointments in the next 3-4 days

We match supply and demand for appointments in the next 3-4 days

Often we optimize for new patient appointments, and can manage ‘show rates’ in collaboration with your team. Research indicates that no-show rates spike if the appointment is more than 4 days out, and so we optimize to fill as many appointment slots as possible in the coming 3-4 days.

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See the results with our client Happify Health

Before Matchnode, Happify was struggling with an untenable $2000 patient acquisition cost for the pregnancy Medicaid product.

$150

cost per 


acquisition

As a result, Happify was able to successfully sell the program into Blue Cross NC.

$2000

untenable patient
acquisition cost

Matchnode worked with Happify to design a full funnel performance test, and generated people looking for help with their pregnancies at $150 cost per acquisition. 

purchased the
program

Delivers full
funnel strategies

Matches Appointment Supply & Demand

Thrives with

Complexity

See the results with our client Happify Health

$2000

untenable patient
acquisition cost

Before Matchnode, Happify was struggling with an untenable $2000 patient acquisition cost for the pregnancy Medicaid product.

$150

cost per
acquisition

Matchnode worked with Happify to design a full funnel performance test, and generated people looking for help with their pregnancies at $150 cost per acquisition. 

purchased the
program

As a result, Happify was able to successfully sell the program into Blue Cross NC.

Delivers full
funnel strategies

Matches Appointment Supply & Demand

Thrives with
Complexity

We manage state-by-state fragmentation

(when consolidated ad account structures scale best)

Reasons why digital health campaigns often fragment by state:

  • Different insurance accepted in each state, and we want to use accepted insurance logos in ads
  • Products availability vary by state
  • Providers must be in same state as patients
Contact us

We manage state-by-state fragmentation

(when consolidated ad account structures scale best)

Reasons why digital health campaigns often
fragment by state:

  • Different insurance accepted in each state, and we want to use accepted insurance logos in ads
  • Products availability vary by state
  • Providers must be in same state as patients
Contact us

See the results

Bicycle Health Case Study

2x

Meta Lead Volume

(without pixel tracking)

15-20%

Lower Cost Per Lead

Bicycle Health Case Study

2x

Meta Lead Volume

(without pixel tracking)

15-20%

Lower Cost Per Lead

Optimizing Cost Per Appointment Via Scaled Creative

Proprietary software that connects each creative asset to its performance.
The outcome: lower cost per patient, enhanced communication, and improved creative strategy ⚡.

We understand HIPPA, PHI regulations, data security, and more.

We collaborate with your legal team to assure full compliance with HIPPA and PHI protection while maximizing the tools available in the ad platforms. Some digital health clients use marketing pixels, while others don’t. Our Conversion API and other tracking implementations will pass final approval from your legal and compliance teams.

Contact us

We understand HIPPA, PHI regulations, data security, and more.

We collaborate with your legal team to assure full compliance with HIPPA and PHI protection while maximizing the tools available in the ad platforms. Some digital health clients use marketing pixels, while others don’t. Our Conversion API and other tracking implementations will pass final approval from your legal and compliance teams.

Contact us

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Are you ready to drive more online profit? Let’s chat.