“Matchnode always goes above and beyond for their clients. Their ability to strategize and implement all while streamlining communication is appreciated. Their creativity and innovation, as well as their willingness to try new things and think outside the box, sets them apart from their competitors.”
What We Provided
- Paid ads
- Creative iterations
- Technical iterations
Customer
Telehealth
Location
Challenges
The premium seating team had no digital marketing expertise in-house. If they wanted to set their new ecommerce channels up for success, they would need help from experts.
Solution
Matchnode’s creative testing and iteration
The team’s VP had worked with Matchnode previously to set up digital advertising for the Chicago Bulls, with impressive results. He connected Valerie and her team with Matchnode, and they quickly began advertising their premium seating online.
Matchnode’s creativity and talent for experimentation impressed Valerie from the start. Through A/B testing, iteration, and analyzing the results, Matchnode made several small but important changes that had huge impacts on ROI:
- Rebranding “exclusive suites” to “all-inclusive suites,” to emphasize the tickets, parking passes, food, and drinks that the suites include
- Listing the price per person ($250) instead of per suite ($5,000) in ads
- Nationwide ad targeting for six Harry Styles concerts
- Creating carousel posts featuring different suite sizes, allowing buyers to scroll through and compare options
- Adding Spanish language ads and targeting for Spanish acts on tour
- Refocusing most of their advertising budget on the optimal purchase window, approximately 30 days before an event
Solution
Results
They saw a 4x ROI after their initial four-month trial period, and the Harry Styles concert tickets brought in 7x ROI on nearly 60 transactions, in large part thanks to Matchnode’s testing and national ad targeting.
Use digital marketing to sell premium seating and drive revenue for your entertainment venue.
