Seabums

Nate Azark, Co-Creator, Seabums

What We Provided

THE CLIENT

Seabums

Industry

NFTs / Crypto

Location

USA + Global

Seabums is an NFT community committed to driving improvements in ocean and sea habitats. Twenty percent of its contract mints and ongoing royalties go to #TeamSeas, benefiting Ocean Conservancy and The Ocean Cleanup.

The Challenge

Launch and promote a new NFT

When Nate Azark, Co-Creator of Seabums, was approached with the idea of issuing a NFT, he knew he would need to partner with a digital marketing team that understood the crypto space.

Unfortunately, crypto is ripe with opportunists looking for a fast return. Nate wanted a partner with a genuine passion for crypto—one that not only understood the space also truly believed in the value of cryptocurrencies.

Any marketing partner he chose would also need to accept the unique challenges of Ethereum and crypto. Earnings vary with the price of ETH and gas, so the partner would have to adapt to corresponding ups and downs in its advertising budget.

To make things even more challenging, Nate and his team set an ambitious schedule for launch: they wanted it off the ground in a mere two months.

Fortunately, Nate had a personal connection with Matchnode. The Matchnode team have a solid understanding of the crypto space—including personal investing experience—and were excited to get involved with a NFT project.

“NFTs are the wild west right now. When marketers hear the money that’s thrown around, they jump at it for all the wrong reasons. I wanted to work with a digital marketing agency that truly believed in crypto and NFTs.”

The solution

Matchnode’s data-backed process of creative iteration

Because NFTs are such a new market, Matchnode really leaned into its experimentation and testing skills to identify which strategies and tactics would yield the best results.

The team started by selecting a few geographic areas to target, based on their experience, data, and instinct, then proceeded to experiment and refine. The team made a major breakthrough when they found that tracking and optimizing for people minting the NFT to their wallets improved ROI by 50% in a matter of days.

The team also tested different platforms and ultimately found that Instagram delivered the best results. In fact, today about 90% of the people on Seabums’ Discord channel discovered the NFT through Matchnode’s Instagram ads.

In addition, the Matchnode team experimented with the creative content of their advertising, testing different colors and “fish characters” to see which ones performed the best.

Throughout this process of experimentation and creative iteration, Nate appreciated the ability to monitor ad spend, cost per NFT minted, ROAS, and pace to mint—in real time—with the Matchnode custom dashboard.

Above all, Nate appreciated the Matchnode team’s level of commitment and genuine interest in the project. They even attended Seabum’s weekly “ask me anything” Discord community events to listen and provide feedback.

“It’s been cool to see Matchnode get more and more laser focused in identifying what is, and isn’t, working. They really know what they’re doing.”

The result

3X to 6X ROAS

With the help of Matchnode, Seabums is achieving 3X to 6X ROAS, depending on the price of ETH. Even with these variations in gas price, the ad cost per Seabums minted has never risen above $20.

Nate and his team are also proud to have committed over $125,000 to causes related to ocean conservation and cleanup.

Matchnode is also helping Seabums reach and convert audiences that are new to cryptocurrency. In fact, Nate estimates that 75% of Seabums NFT holders have never invested in a NFT before.

“Matchnode is giving people the confidence to join our community and invest in NFTs for the first time. This is a more organic, sustainable model than most other NFT projects, which is very exciting to us.”

Reach out to learn more about Matchnode’s NFT services.

What We Provided

THE CLIENT

The Challenge

The solution

The result

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