Google Analytics does Google provide a web analytics service, that allows website owners to track and analyze various aspects of their website’s performance. Here’s how it works:

  1. Tracking code implementation: Website owners need to place a unique tracking code snippet provided by Google on their web pages. This code collects visitor data and sends it to Google Analytics for analysis.
  2. Data collection: When a user visits a website, the tracking code collects data about their activities, including page users’ visit duration referral sources. This data is then transmitted to Google Analytics servers.
  3. Data processing: Data sent to Google Analytics is processed and organized into meaningful reports and metrics, such as audience demographics, traffic sources, bounce rates, conversion rates, and more.
  4. Reporting and analysis: Website owners can access these reports within the Google Analytics dashboard. They can examine the data to gain insights into user behavior, and website performance and optimize their marketing strategies accordingly.