Strategies for Business Growth
[0:11] Introduction to The Agency Accelerator Podcast
[0:54] Matchnode’s founding story
[2:33] How has Matchnode evolved as a digital marketing agency
[5:00] How Matchnode stood out in a competitive marketing landscape
[9:18] Sports marketing data and effective tracking of real-time leads
[13:40] What sports franchises get wrong when driving ticket sales through social media
[18:00] Common creative contents for sports team campaigns
[22:36] How Matchnode manage reactive work on a campaign
[30:13] Incorporating NFTs/Web3 to websites and client works (Seabums)
[34:13] What Chris Madden is proud of Matchnode
[35:15] Wrap-up
In this episode of the Agency Accelerator podcast, we dive deep into the world of strategic digital marketing with Chris Madden, the co-founder of Matchnode, a cutting-edge digital marketing agency.
Matchnode as a digital marketing agency helps their clients drive revenue. Being an agency that is paid social first, the team is focused on ROI and conversion optimization. Matchnode stands out through building strong relationships with their clients like Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, among others.
Talking about sports marketing, tracking ticket sales and real-time leads require running campaigns effectively. Chris explained that since ticket selling is not managed by the sports team itself, it is essential that the ticket sales data is correctly communicated to the sports team website to be able to connect that back to the ad platform and confirm the sales number. Driving sales for sports franchises through social media seems not difficult when the team has an all-star player, or as Chris coined it, “the best teams sell out and don’t need our services necessarily.” However, Chris shared that the biggest mistake is to think that not all teams need to learn to drive solid ROI on ticket sales. This is where digital marketing agencies like Matchnode comes in to help. The team works with proactive and reactive creative contents for sports team campaigns and promotions to find audience and target sales.
In the discussion about Web3, Chris established Seabums, which is an NFT project committed to improving ocean health through innovative means. He gave his insights on how to incorporate Web3 into websites and client works to leverage trend. NFTs can lead customers digitally be it through art or loyalty programs. One must have an open mind to how diverse Web3 can be for your business.
Overall, Chris is proud of Matchnode for having teammates who enjoy working and want to keep working; people who are dynamic and not afraid of growth and change as the agency evolve through the years in the world of digital marketing.
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