Cohort & Retention Analysis Services

Traffic arriving to your site must convert for positive ROI:

Cohort + Retention Analysis

Cohort Analysis and Retention Rate

Cohort analysis measures a specific metric by trying it among various groups of users. It helps better understand your customer. For marketing, the data can disclose how a website performs, based on the amount of time users spend on it. It also can predict customer behavior, such as reorder rate.

What is Good Customer Retention?

Ideally, you could keep all your customers coming back for more. But for most industries, the eight-week retention rate is below 20 percent. Companies can measure their retention rate month-over-month or year-over-year to see which marketing efforts are working.

How to Calculate Cohort Retention Rate

A retention rate is the percentage of customers who remain customers over a certain time period. Companies can calculate retention rate by comparing it against their own or other companies.

What is Retention Strategy?

A retention strategy aims to understand why a user leaves your site and works to improve their experience. It can entail a targeted marketing campaign, customer surveys or comparing customers’ behavior.

What Types of Cohort Data is Most Valuable?

Platforms such as Google Analytics provide cohort analysis. Seek a report offering key data such as website traffic, conversions and user retention.

See how Matchnode can help you answer all of these questions and more in this CASE STUDY.

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