Not just More Traffic
The Right Paid Social Video Traffic for your Business
Paid Social Video Marketing
Building the right video marketing strategy for your business
When building a social media video marketing strategy, it’s important to know the main players.
YouTube is the longtime leader in social media video marketing.
Facebook Live is close behind YouTube in terms of monthly desktop video views.
Instagram (using Live or Stories) and Twitter also offer social media video options.
Understanding your audience is key to creating an effective social marketing video. Once you choose a platform for your paid social video ads, then measure performance by checking the engagement metrics (cost per click, click-through rate, post engagement, etc.).
Why videos are important to Facebook marketing
Video ads spur user engagement. People who watch videos on Facebook can create buzz around a product by word of mouth or sharing.
Facebook video marketing tips:
Use visually captivating, well-lit videos.
Keep the video extremely short – about 15 seconds or less.
Front-load your content – make sure your message is clear within the first few seconds of the video.
How businesses use video to boost social media marketing
Businesses raise brand awareness via social media video content. Videos help their audience connect with the brand and encourage user engagement by comments, likes and shares. Adding links to ads also raises click-through rates to a website or product.
How social media impacts video marketing
A social media audience typically wants information fast. Make videos short to foster views. Social media users are also more inclined to take action when they see videos that stir their emotions.