Paid Social Media Retargeting Strategy
Not just More Traffic
The Right Paid Social Traffic for your Business:
What is social media retargeting?
Retargeting (also called remarketing) uses online advertising to capture viewers who previously visited your website.
How effective is retargeting?
Social media retargeting helps bring bounced traffic back to your website and convert previous viewers into buyers. It personalizes the customer experience — and many consumers prefer seeing ads for products that interest them.
Retargeting on Facebook
- Building a Facebook retargeting campaign – Consumers actively engage on Facebook and can view websites they previously visited and items their friends like.
- Use ads with images and video to grab users’ attention. Businesses can create a custom audience by targeting users who visited their website in the past or viewed a specific web page or product.
- Facebook dynamic retargeting – Dynamic ads automatically show users products they viewed or abandoned in their online shopping cart. These ads can be tailored to offer a discount on the item. They also can promote related items a customer might enjoy.
How retargeting agencies can help your business
- Retargeting is a powerful strategy for turning online shopping browsers into buyers. A retargeting agency can form the marketing blueprint and provide technical expertise to put the plan in place.
- Retargeting on social media now goes beyond the previous method of planting a “cookie” on a specific browser to track a user across the web. A cookie could not follow people across multiple devices.
- A detailed retargeting effort will maximize the impact of paid social media marketing campaigns with tools like Facebook Audiences, Twitter lists and Google Customer Match.
- You can retarget people who watched a video on Facebook, submitted an email, or completed other online actions that are relevant to your business.
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