Driving New Patient
Appointments for Digital
Health Companies

We deliver performance marketing with a full funnel approach in a boutique, integrated style tailored to the unique needs of digital health.

Let's Talk Digital Health

Not digital health related? Click here

Not digital health related? Click here

Proven Track Record
in Healthcare

Technical and
Regulatory Expertise

Iterative + Scaled
Creative Testing

Delivering Results to Clients Like

1
Ellipse 6

There’s no way we could grow at the rate we are or achieve the CAC we have without them.

Bicycle Health is a rocket ship…we need to get the word out in a cost-effective way. I don’t know any company that can do that better than Matchnode.

Nathan Purpura

VP of Marketing and Growth

We Manage State-By-State Fragmentation

(when consolidated ad account structures scale best)

Reasons why digital health campaigns often
fragment by state:

  • Different insurance accepted in each state, and we want to use accepted insurance logos in ads
  • Products availability vary by state
  • Providers must be in same state as patients
Let's Talk Digital Health

We Act as Your Strategic Partner by Adding to Your Team’s Bandwidth

Need help with team bandwidth, digital expertise, or marketing strategy? We’re here to help, providing guidance, creative solutions, and technical expertise to tackle your marketing challenges.

  • Campaign & Creative Strategy
  • Digital Ads for Meta, Google & More
  • Technical Services
  • Scaled Creative Testing
  • Analytics & Reporting

See the Results With Our Client Happify Health

Before Matchnode, Happify was struggling with an untenable $2000 patient acquisition cost for the pregnancy Medicaid product.

$150

cost per acquisition

As a result, Happify was able to successfully sell the program into Blue Cross NC.

$2000

untenable patient
acquisition cost

Matchnode worked with Happify to design a full funnel performance test, and generated people looking for help with their pregnancies at $150 cost per acquisition. 

purchased the program

Delivers full
funnel strategies

Matches Appointment Supply & Demand

Thrives with

Complexity

We manage state-by-state fragmentation

(when consolidated ad account structures scale best)

Reasons why digital health campaigns often fragment by state:

  • Different insurance accepted in each state, and we want to use accepted insurance logos in ads
  • Products availability vary by state
  • Providers must be in same state as patients
Let's Talk Digital Health

See the results with our client Happify Health

$2000

untenable patient acquisition cost

Before Matchnode, Happify was struggling with an untenable $2000 patient acquisition cost for the pregnancy Medicaid product.

$150

cost per acquisition

Matchnode worked with Happify to design a full funnel performance test, and generated people looking for help with their pregnancies at $150 cost per acquisition. 

 

purchased the program

As a result, Happify was able to successfully sell the program into Blue Cross NC.

Delivers full
funnel strategies

Matches Appointment Supply & Demand

Thrives with
Complexity

We match supply and demand for appointments in the next 3-4 days

We Match Supply and Demand for Appointments in the Next 3-4 Days

Often we optimize for new patient appointments, and can manage ‘show rates’ in collaboration with your team. Research indicates that no-show rates spike if the appointment is more than 4 days out, and so we optimize to fill as many appointment slots as possible in the coming 3-4 days.

Let's Talk Digital Health

See the results

Bicycle Health Case Study

2x

Meta Lead Volume

(without pixel tracking)

15-20%

Lower Cost Per Lead

Bicycle Health Case Study

2x

Meta Lead Volume

(without pixel tracking)

15-20%

Lower Cost Per Lead

Scaled Creative Testing via Proprietary Software

We built our own software that connects each creative asset to its performance. The outcome: lower cost per patient, enhanced communication, and improved creative strategy ⚡.

We Understand HIPAA, PHI Regulations, Data Security, and More.

We collaborate with your legal team to assure full compliance with HIPAA and PHI protection while maximizing the tools available in the ad platforms. Some digital health clients use marketing pixels, while others don’t. Our Conversion API and other tracking implementations will pass final approval from your legal and compliance teams.

Let's Talk Digital Health

We understand HIPAA, PHI regulations, data security, and more.

We collaborate with your legal team to assure full compliance with HIPAA and PHI protection while maximizing the tools available in the ad platforms. Some digital health clients use marketing pixels, while others don’t. Our Conversion API and other tracking implementations will pass final approval from your legal and compliance teams.

Let's Talk Digital Health

Engagement Timeline​

Latest Digital Health Thoughts

Schedule a Free Consultation Today and See How We Can Lower
Your Patient Acquisition Costs