Paid Instagram Marketing Strategy

Not just More Traffic
The Right Paid Social Traffic for your Business:

Paid Instagram Marketing Strategy

Why Instagram is an effective marketing tool

Launched as a photo-sharing app, the social network also offers a live video option. Its visual-centric concept can quickly engage consumers and is a top platform for brands and advertisers. 

Why should a brand be on Instagram?

  •   Instagram has established a global audience of more than 1 billion active monthly users.
  •   More than half of its users are 34 years old or younger with a nearly even gender mix.
  •   Approximately 60 percent of Instagram users log in at least once a day.
  •   Users spend an average of 28 minutes on Instagram per day in 2020.

How to create a paid Instagram marketing strategy

Your business’ Instagram followers will mostly be people interested in your product or brand. Discounts and promotions offered only on Instagram can help keep their attention. Maintain an active account by posting regularly, and gain more followers by following Instagram users who post content related to your industry.

How do you create a content plan on Instagram?

Your Instagram strategy can include going live, adding video, or posting a temporary story. Instagram is a visual platform — use high-quality images and videos to promote your brand or product. Also, add hashtags with words related to your content on your posts to boost engagement.

Paid ads can be targeted to specific demographics such as age, gender and location. Ads can also include links where people can learn more about your brand and take action on your website.

Use tools to schedule posts in advance, and track Instagram analytics to measure your content’s performance.

What can Instagram marketing agencies do?

  •   Pinpoint your audience.
  •   Offer expertise in creating click-worthy content and paid ad campaigns.
  •   Form an Instagram content strategy to meet your business goals.

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