Traffic arriving to your site must convert for positive ROI:
An overall average conversion rate among all industries is 3 percent. You can use programs such as Google Analytics to set conversion goals.
If a customer is not making it to the bottom of the traffic funnel, use analytics and surveys to explore where the leaks are.
Optimizing a sales funnel starts with customer engagement. Focus your marketing efforts – through search and social media — on your target audience. Once a potential customer finds your product, portray why your product is unique and why a potential customer needs your product. Perhaps offer a discount for an email subscription. Finally, include a call-to-action to complete the purchase.
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