The Dailey Method is a premium fitness brand featuring a unique combination of ballet barre work, core conditioning, muscle strengthening, yoga, and orthopedic exercises. They operate three Chicago locations and feature a high-end, primarily women clientele.
The Problem
Overall gym competition in Chicago is extremely fierce, especially around the holidays. The Dailey Method wanted to introduce a holiday deal, but save the expense of a daily deals promotion.
The Solution
Matchnode implemented a variety of highly targeted Facebook ads to promote a Facebook offer, using a precise targeting framework:
- Zip code tracking
- Likes for brand name “yoga clothing”
- Likes for their competitors
- Wealth indicators (house value, annual income, and net worth)
- Facebook Audiences to target existing customers and find people that look like them (Lookalike audience)
The Result
In 30 days the promotion generated over $100,000, with ad costs below $10,000. This represents a 25% jump from the previous holiday and included 53 clients who had never before visited TDM Chicago.
