The Dailey Method is a premium fitness brand featuring a unique combination of ballet barre work, core conditioning, muscle strengthening, yoga, and orthopedic exercises. They operate three Chicago locations and feature a high-end, primarily women clientele.
The Problem
Overall gym competition in Chicago is extremely fierce, especially around the holidays. The Dailey Method wanted to introduce a holiday deal, but save the expense of a daily deals promotion.
Our More successful ads utilized Facebook Offer Claims like:
The Solution
Matchnode implemented a variety of highly targeted Facebook ads to promote a Facebook offer. We used precise targeting framework including:
- Zip Code Tracking
- Likes for brand name “yoga clothing”
- Likes for their competitors
- Wealth indicators (house value, annual income and net worth)
- Utilized Facebook Audiences to target existing customers and find people that look like them (A Facebook Lookalike audience)
