"Having Matchnode as a strategic partner has improved our top line performance by generating new clients who otherwise would have been missed in our traditional marketing efforts. The various strategies implemented by Matchnode has lead to a 23% increase in new clients over the previous year. Money well spent!"
The Dailey Method
23% Jump in Holiday Sales, $7 In Revenue For Every $1 Spent On Facebook Ads
The Problem
Overall gym competition in Chicago is extremely fierce, especially around the holidays. The Dailey Method wanted to introduce a holiday deal, but save the expense of a daily deals promotion.
Our More successful ads utilized Facebook Offer Claims like:
The Solution
Matchnode implemented a variety of highly targeted Facebook ads to promote a Facebook offer. We used precise targeting framework including:
- Zip Code Tracking
- Likes for brand name “yoga clothing”
- Likes for their competitors
- Wealth indicators (house value, annual income and net worth)
- Utilized Facebook Audiences to target existing customers and find people that look like them (A Facebook Lookalike audience)
The Result
In 30 days the promotion generated over $100,000, with ad costs below $10,000. This represents a 25% jump from the previous holiday and included 53 clients who had never before visited TDM Chicago.
