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Matchnode’s Newest White Paper is Now Live
For decades, media buyers have allocated the majority of their budgets on traditional outlets, from newspapers to television to billboards to radio, and more. That is changing. The explosion of digital media in every space of daily life, from work to home to the car, is changing the relationship between advertisers and their audiences. This dramatic evolution means that media buyers not only have more ways to introduce their brands to audiences, but they can create new experiences to engage those audiences that were not possible in the past.
Paid social has emerged as an essential tool for marketers because it gives them something they never had in the past: The ability to create ROI in real time and to transform prospective customers into loyal consumers. No other platform allows for such a high level of engagement and interaction.
For brands, the ability to amplify messages, improve visibility, and develop trust with users are some of the primary benefits. The efficiency of paid social is in the speed in which marketers can find these audiences, and the ability to experiment with messages to make sure they have the greatest impact.
Matchnode’s new white paper, “Why Digital Channel Marketing Benefits Traditional Media Buyers,” explores:
- Reasons why digital platforms offer marketers value.
- Why Facebook and Google dominate the current digital market.
- What the future looks like regarding market share among the major players and what that means for media buyers.
- The opportunities in mobile to reach new consumers.
- What is paid social and what are its benefits.
- How precision targeting and retargeting are changing the game for brands.
- The role market insights play in paid social.
Click this link to sign up for our white paper today!